How To Invest in local SEO
SEO has always been important, and it’s constantly evolving. Recent changes to favor quality over quantity mean you’ll want to either touch up your existing SEO efforts and/or create new content accordingly.
our insurance business is probably targeted toward a state or locality within that state, local SEO is where you’ll want to invest a lot of effort. When someone does a “near me” Google search, you want to be at the top of those results.
A simple way to do that is by optimizing your directory listings. Fill out a business profile on every platform that will let you. Don’t just do it for Google, make a profile for sites like Bing and Yellow Pages too.
Having said that, your Google Business profile (GBP) profile is what will probably get you the most local customers. Optimizing it can help you rank for both local text search and voice search. Fill out every field you can, including:
Full business nameLocation, including address and service areaOperating hoursContact informationDescription of servicesPhotographsCustomer reviews
Reviews, on platforms like GBP, are a powerful business driver in and of themselves, and we’ll talk about that later in this article.
A simple way to do that is by optimizing your directory listings. Fill out a business profile on every platform that will let you. Don’t just do it for Google, make a profile for sites like Bing and Yellow Pages too.
Having said that, your Google Business profile (GBP) profile is what will probably get you the most local customers. Optimizing it can help you rank for both local text search and voice search. Fill out every field you can, including:
Full business nameLocation, including address and service areaOperating hoursContact informationDescription of servicesPhotographsCustomer reviews
Reviews, on platforms like GBP, are a powerful business driver in and of themselves, and we’ll talk about that later in this article.
